Georgetown/On Faith

A 12-Step Program for McCain (Part1)

Developing a Faith and Values campaign strategy for John McCain in the forthcoming general election is a daunting task. This is because his opponent, the Senator from Illinois, is exceedingly accomplished with religious rhetoric and exceedingly comfortable with diverse religious audiences. The Senator from Arizona is neither.

Still, the brutal primary season has exposed vulnerabilities in Obama’s religious coat of mail. Moreover, McCain may have a few major faith constituencies in his pocket (see below). So not all is lost. Not yet.

If the Maverick wishes to rack up God Votes in 2008, I would suggest that he consider following 12 recommendations. One of which, I will soon admit, is pretty risky:

Step One: Forthrightly acknowledge two major weaknesses: There’s no use denying it: McCain is a poor-to-middling orator. Watching his public addresses of late (especially his much maligned June 3rd speech), the terms “jowly” and “jolly” come to mind. Not a winning combination, I think.

Further, he is not particularly well versed in religious matters and this may contribute to his oft-observed lack of ease speaking about his beliefs. Insofar, as he won’t ever match Obama’s rhetorical panache, and won’t master the writings of Augustine any time soon, Team McCain must accept their man’s limitations—and milk them for all their worth!

Step Two: Ideological ji-jitsu (turn those weaknesses into strengths): As for oratory, let McCain wear his lack of eloquence like a badge of honor. Tap into that oldest of Puritan prejudices. Namely, that anything that shines, that is glittery, that is pleasing to the senses, is actually false, even diabolical. Draw contrasts between the high falutin’, sparkle of Obama’s winged words, and the “plain, unvarnished truth” sprouting from the mouth of the Straight Talker. Encourage him to mix it up with stray hecklers he encounters on the campaign trail (a McCain specialty).

Accessorize these points by staging rallies at venues that draw conspicuous contrasts with the rock-star arenas that Obama likes to haunt. Have McCain speak at a country fair or in a church basement. Stick him on a raft and outfit him with a bullhorn if necessary—as long as he comes off as down-to-earth and in touch with Plain Folks. John McCain: the anti-Obama.

And if while slogging through his stump speeches, the senator looks physically uncomfortable on stage, have his media operatives remind journalists that this is because of injuries he sustained as he repeatedly sacrificed his life for his country. Which brings us to . . .. .

Step Three: Find a way to couple McCain’s undeniable heroism and love of America with his profound belief in God: In his autobiography, Faith of My Fathers, McCain paused on several occasions to discuss his belief in the divine and how it sustained him through his hellish ordeal as a prisoner of war. Those passages make for gripping reading.

They also reveal McCain to be a quietly religious person, albeit one whose faith is simple, inward, and unreflective. He has little interest in ritual. He is oblivious to the theological fine points. He is not well versed in biblical hermeneutics. His central talking point, then, is real easy to remember: He loves God and (with a stiff arm to Obama’s Hyde Park acquaintances) he loves America. That's McCain's comfort zone. Don't take him out of it. So what I’m saying is. . . .

Step Four: Let him be a maverick in religion too: McCain the Episcopalian, as is well known, recently dubbed himself a Baptist. But neither faith tradition seems to capture the quirky, almost deistic, manner in which he contemplates the divine. Let McCain speak about faith exactly as he sees fit and when he sees fit. In short, this means that his F and V politicking will be very sparse. This is not such a bad idea because it will . . . .

Step Five: Put some daylight between McCain and the Christian Right: OK, maybe it's a bad idea. Still, not a week goes by without a spate of stories about how conservative Evangelicals just don’t trust him, or how James Dobson doesn’t like him, or how the Maverick ticked off this or that Evangelical rainmaker.

I have been reading these articles for over a year and it leads me to ask: What does McCain have to show for his extended courtship of this constituency other than fair-to-respectable support in the primaries and the Hagee/Parsley meltdown?

Let’s bear three things in mind. The first is that anti-McCain conservative Evangelicals are being awfully fickle. This is a candidate with a strong pro-Life record (though not without some hiccups and a dissent on embryonic stem cell research) and a willingness to ban gay marriage (at least on the state level). The second--and this is a point I have been making all year long--is that the 2008 Evangelicals are simply not configured to deliver for the GOP as they did in 2004. Third, excessive pandering to Evangelicals comes with a risk: it alienates all sorts of other groups that are necessary for a winning coalition.

Knowing this, and knowing that conservative Evangelicals probably won’t be able to vote for the pro-Choice Obama anyway, McCain can--without making a fuss--move to the religious center and let the conservatives do the math. He will welcome their support. He will seek it when it is convenient for him to do so. But he won't grovel for it, because they need him as much he needs them!

In so doing, he frees up his ground operation to concentrate on other faith constituencies--which he desperately needs. And he puts independent voters who loath the antics of the Christian Right back in play.

The upshot is that while Obama can rely on his personality and theological intellect to ingratiate himself to religious constituencies, McCain must rely mostly on his issues. In my next post I identify what some of these issues are and how they may help him connect with religious groups.

(For more information about religion and the candidates check out Faith 2008 by the Berkley Center for Religion, Peace & World Affairs.)

By Jacques Berlinerblau |  June 9, 2008; 12:57 PM ET

 | Category:  The God Vote Save & Share:  Send E-mail   Facebook   Twitter   Digg   Yahoo Buzz   Del.icio.us   StumbleUpon   Technorati  
Previous: The Coming Battle for Electoral Heaven | Next: “Getting It” On Religion

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I support a woman's right to a late-term abortion. It's a painful decision, especially when you have to do it in the third trimester. While I don't know enough about the Illinois vote to say whether I would support it or not, I do know that almost all third-trimester abortions are because of severe fetal defect or to protect the life of the mother. Women don't carry a child for that long only to randomly abort because she didn't want it any more. It's not logical unless there is severe fetal or maternal distress. One would assume that the doctor performing the abortion would know what to do if there was a sign of life in the aborted fetus. Then again, I am not a medical professional, nor have I ever had an abortion myself. I know a few women who have, but not late-term ones.

I think that Obama's vote in the Illinois State Senate is being taken radically out of context, just like a lot of other claims about him and his views.

Posted by: Athena | June 13, 2008 3:14 PM
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Barack Obama is for unfettered access to partial birth abortions up to the date of delivery. He is also against giving medical care to a baby showing signs of life after a abortion allowing that baby to die.

Athena- do you support Obama's radical position on abortions? That's barbaric.

Posted by: Anonymous | June 12, 2008 9:57 PM
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There are 8 deadly sins, pride, covetousness, lust, gluttony, anger, envy, sloth and abortion. Lying is not a deadly sin else there would be 9. Abortion makes up for lying by being double deadly thus equal to two deadly sins. First there's the fetus that dies and then there's the death of democracy that must give way to those who defend the defenseless fetus, loyalists of the king of kings.

Posted by: Anonymous | June 12, 2008 7:08 PM
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Interestingly enough, a conservative, anti-choice law professor, Douglas Kmiec, endorsed Obama recently. His statement was that, even though he disagreed with Obama on abortion and gay marriage, he felt that Obama would listen to all sides of the arguement. Obama also stresses personal responsibility. Besides, how can one be anti-abortion and pro-war? Unless you're just pro-life for American fetuses.

I hope everyone who wants to outlaw abortion is ready to have their taxes raised to pay for the influx of Head Start, AFDC, WIC, and public school kids that will come of it. Not to mention the pre-natal care covered under Medicaid. Also, shall we investigate all miscarriages, to make sure that they weren't self-induced abortions? And how many years in prison should woman receive for seeking an abortion? How about doctors who perform abortions? Should they get the death penalty? (Irony of ironies...)

Posted by: Athena | June 12, 2008 5:27 PM
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I appreciate the analysis and the suggestions but the one thought I cannot get out of my head is: does a person who professes a committed faith "tailor his/her faith message" to garner votes? or does a person who professes a committed faith state the tennents of that faith and hope for the best?

Posted by: Youngj1 | June 12, 2008 5:19 AM
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Mr Mark-

Obviously you are NOT a student of politics.

This election is predicted by the vast majority of pundits to be close.

In some ways I hope Obama wins. It will be the 2nd coming of Carter, and we know how that one went.

There has not been a good democratic president - that had integrity, and good policies , since Truman. You need both. ( Bush does not possess these qualities either)

Posted by: Reasonable not hateful | June 12, 2008 1:48 AM
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Mr Mark-

Obviously you are NOT a student of politics.

This election is predicted by the vast majority of pundits to be close.

In some ways I hope Obama wins. It will be the 2nd coming of Carter, and we know how that one went.

There has not been a good democratic president - that had integrity, and good policies , since Truman. You need both. ( Bush does not possess these qualities either)

Posted by: Reasonable not hateful | June 12, 2008 1:36 AM
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Thanks Practica1,

I didn't know this has been Obama's position on fetus who may survive abortion. I can never vote for him.

Posted by: gretchen | June 11, 2008 6:57 PM
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I don't know, Oberle - you took issue with: " while Obama is 100% pro-abortion. There's no way most conservative Chrisitans like myself could vote for someone with Obama's views on social issues, nor would we stay home and allow Obama to win by default."

And insisted:

"Um, Christian, Obama is not "pro-abortion", he is pro-choice. Get that thru your thick Republican skull. "


But Obama voted against a bill that would have required the protection ("make comfortable") neonates who survived abortion procedures and were born alive. All this would have done was require the poor creatures - chemically burned, slashed by sharp instruments or dismembered by suction, too immature to breathe on their own - be sedated until they died or, in rare cases of later term procedures, be provided with care that might preserve their lives. Keep in mind that the abortion itself was over, and the seperate organism (fetus, baby, neonate, product of conception) no longer interfering with the woman.

Obama and NARAL wouldn't even allow for a guarantee of treatment we routinely give unwanted puppies and geese.

I'd say that's pretty "pro abortion" - no choice for the rare survivor of the procedure seems pretty intransigent on the issue of "choice."

And, since I daresay you will be courageous enough to call me a thick-skulled Republican, I will take another moment to insist that I am a Democrat concerned about the vulnerable.

Posted by: Practica1 | June 11, 2008 5:09 PM
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Look at McCain with the Archbishop of the Greek Orthodox Church in America!

http://www.pbs.org/wnet/religionandethics/blog/

Posted by: Walter Smith Randolph | June 11, 2008 4:10 PM
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Perhaps instead of writing about how politicians can effectively twist religion, spirituality, and religious people for their own gain, the readers of this blog would benefit more from the use of your hermeneutical expertise to expose politicians who are doing this. Someone who has spent much of his life studying religion should be well aware of the power it has both to transform people and to radicalize people – I would hope that you’d be more interested in seeing healthy, transformative religion play a part in politics rather than violent, misguided religion. Unfortunately, suggestions such as yours in this article add nothing but division, partisanship, and manipulation to the conversation about religion and politics when this nation desperately needs a healthy religious dialogue.

Posted by: Anonymous | June 11, 2008 3:10 PM
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"Christian:
If McCain "distances himself from evangelicals," what will I as a Christian do? Vote for McCain.
McCain's still pro-life, always has been, while Obama is 100% pro-abortion. There's no way most conservative Chrisitans like myself could vote for someone with Obama's views on social issues, nor would we stay home and allow Obama to win by default."

Um, Christian, Obama is not "pro-abortion", he is pro-choice. Get that thru your thick Republican skull.

and

"G. Adams:
I am somewhat surprised and very disappointed to see this column being used so baldly for partisan campaigning"

What did you expect? On the other hand, maybe it's not so much "partisan campaigning" as it is telling the truth. Yet another new concept for Republicans.

Posted by: oberle | June 11, 2008 2:18 PM
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Aussie Barry:

You're not an outsider. The most powerful office on earth must have some effect on your life too. No doubt you're being taxed without being represented they're so clever.

Did I say most powerful? Second most powerful for he bowed down before the pope and kissed his ring. And then he went to Saudi Arabia, hat in hand begging for oil. Third most powerful? Oops. There are the evangelicals claiming the highest power in the universe. They voted for an abortion and he's what we got. Seems to have turned our office of president into the weakest post in the world.

You chaps have any oil? Maybe you should keep an eye out for the real power. They'll drill you before you know what's happening. We're addicted to oil and faith in the Bible preachers. There's no shortage of preachers while oil has folks climbing the walls.

This election season we're working on a different kind of abortion from a different faith, the holy order of ecologists lovingly known as tree huggers. There's a story that goes with that but I don't want to get censored -happens to me a lot.

Posted by: BGone | June 11, 2008 11:25 AM
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Scott-

Berlinerblau is an atheist.

Jesus was a Torah-observant Jew.

You are confused.

Posted by: danny | June 11, 2008 10:15 AM
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I guess I should start with my assumption that you are jewish, as you teach Jewish Civilization. Why would a jewish man want to ban gay marriage? As far as I've heard, there's nothing in the jewish faith frowning upon lesbian relationships and even gay relationships are commonly accepted to the point of allowing common law unions. Furthermore, in Isreal it is common for gay partners to adopt their partner's children. This is hardly an anti-gay stand. You also talk about the pro-life issue. From my research lots of jews align themselves with the pro-choice side and a few with the pro-life side but as for the actual faith, they don't voice an open opinion either way. It sounds to me that you are one of the "conservative Evangelicals" that you talk about in your article.

I think I should also point out that everyone likes to quote the old testament when it suits their needs (i.e. an eye for an eye and all the "anti-abortion" passages) but for all the christians out there I think I should point out that jesus over-turned the law of moses and said "But I say unto you That ye resist not evil but whosoever shall smite thee on thy right cheek turn to him the other also." I think my point here is that, while people quote from the old testament to support anti-abortion sentament and a pro-war stance, the new testament (which all christians should follow) is anti-war and says nothing about abortion. Which is it christians? Is killing bad and we shouldn't do it (no war) or is killing ok and we should do it (pro-choice) its your choice but you can't have your cake and eat it too.

Posted by: Scott | June 11, 2008 9:30 AM
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Look at the McCain shortlist for VP - he's after some of the most cynical political Born Agains in the country. The only one missing is Senator Michelle Bachman who calls herself "a smitten kitten for Jesus."

And there are misters Huckabee and Romney, with their own ferocious misunderstanding of christianity.

His governors are scary. Minesota's Tim Pawlenty and his wife hang out with some of the most retrograde "christians" in the country, and has helped plant them in agencies in the state and in the federal government. The dissent in the education department is terrible, first he appointed crazy religious fanatic Sheri Yecke and she filled the place up with political operatives that are still here and in the federal department of education.

These guys love the old testament and Paul, and ignore most of what Jesus had to say as inconvenient and embarrassing. Rule on seems to be their motto, they are more concerned with property than with freedom and they are still fighting communism as the anti-Christ.

We are in for more mixing of idiosyncratic religion with our schools and public life through "faith based initiatives" because it's just easier for MaCain (and probably Obama,too) to let the good times and the dollars role for the religious zealots.

We should get religion out of the American electoral process, all religion. And while we're at it, let's stop with the first lady nonsense, too. Who wants to know about every spouse and marriage? Other governments don't trot out marriages and spouses for every public occasion (and why should they be 'first' in a land without lords, ladies, barons, and princes??)

McCain and Obama will both being godding at us for months - and then one of them will continue for years more.

Posted by: Max | June 11, 2008 7:57 AM
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I really don't see how someone who supports the killing of fellow humans and stands for the tyranny of today can even claim a religion card without it being the Satanic one I mean really these guys are war hawks not men of cloth I guess all I'm saying is intention is great yet truly means little to nothing if presented in a hollow vessel

Posted by: Havalena James | June 11, 2008 7:26 AM
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"It will be a wipeout of disastrous proportions for the Rs this fall. It could even be the end of the Rs as we know them"

The end of the "Rs" as we know them? I'm reminded of Mark Twain's quote that went something like this, "the reports of my death are highly exaggerated." If Democrats think this of the Republicans this year, they do so at their own peril.

This may be the year for Democrats, but the Democrats chose a higly controverisial candidate to run against a well-liked and respected, experienced, moderate Rebpulican. It's gonna' be close.

Posted by: Fred | June 11, 2008 6:15 AM
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McCain should not cater to the religious groups. He should redefine the conservative Evangelicals into micro-groups and appeal to their other interests.

Posted by: gilesjp | June 11, 2008 1:28 AM
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I am getting the distinct impression that the Republicans are already afflicted with a sever case of buyer's remorse with their candidate, John McCain.

It was bad enough when McCain was being overshadowed by the Hillary/Barack show. He couldn't get arrested back then. Now, his feeble attempts to "set the agenda" and "take on Obama" are looking like fool's errands. He's not only misspeaking to the point of daily embarrassment, but he's having his balls handed to him by his Obama within minutes of every lame attack he launches.

Add to that the fact that McCain will never be able to shake of the stench of bush, and one could well wonder why the Rs are even bothering this time around.

It will be a wipeout of disastrous proportions for the Rs this fall. It could even be the end of the Rs as we know them.

Posted by: Mr Mark | June 11, 2008 12:45 AM
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As an outsider I am fascinated that people will vote for a person solely on whether they are fore or against abortion. What I would really like the so called Xtian Right to tell me, who is morally worse, a woman who for reasons we do not know, finds she can not go through a pregnancy, or somebody who orders or supports cluster bombing etc.which not only kills at the time but goes on killing and maiming innocent living, breathing and thinking humans for years.

Posted by: Aussie Barry | June 11, 2008 12:27 AM
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So basically Mr Berlinerblau is suggesting that the tried and true GOP strategy of SPIN be used to manipulate the religious right into voting for John McCain. And of course the fine oratory, in regards to religion, that Barack Obama practices so well, is to be considered false and unworthy of consideration. After 8-10 years of the evangelical Christian right attempting to shove their beliefs into the public consciousness and insisting that their view of the world is the only valid viewpoint, we now see that their influence is diminished. Clearly their view was unsustainable, because many many people are not that gullible.

I think that the GOP and the religious right have a huge shock in store for them this November. How can anyone take religion seriously after a President goes to war in the name of God? How could a true God condone such action? When will Human Beings learn that all religions worldwide pray to the same deity. The differences are purely a result of cultural imperatives and the environment in which each of us grows up in and is conditioned in

Posted by: Sean Dillon | June 11, 2008 12:06 AM
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If McCain "distances himself from evangelicals," what will I as a Christian do? Vote for McCain.

McCain's still pro-life, always has been, while Obama is 100% pro-abortion. There's no way most conservative Chrisitans like myself could vote for someone with Obama's views on social issues, nor would we stay home and allow Obama to win by default.

Posted by: Christian | June 10, 2008 8:36 PM
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I am somewhat surprised and very disappointed to see this column being used so baldly for partisan campaigning.

Posted by: G. Adams | June 10, 2008 8:20 PM
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Religon and politics SHOULD NOT MIX. Obama and McCain ARE Christians- that's the end of it! Evangelicals are part of the reason we are in the mess we're now, due to the fact they were bushwacked into voting for Bush. Bush is a terrible president. How can anyone suport his faith-based ideals when he and his partners lied to the public, thousands of soldiers are dead and the world hates us? McCain needs to wake up and get away from old Georgie boy if he wants to win. And I hope to God he doesn't. OBAMA, 2008!!!!!

Posted by: ideas | June 10, 2008 6:23 PM
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Imagine James Dobsen's frown when he finds out that God's throne doesn't have the word Republican on it. As for McCain, the very fact that in 2000 Republican head-hunters roasted his hide on a spit speaks volumes about the man. How could it be that in one election he wasn't fit to carry Bush's shoes and now he is the star of the Republican Runway couture? Oh, I get it. He's seen the light. Well, don't shine too much light on that old face of his.

Posted by: faulpelz | June 10, 2008 6:23 PM
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Religon and politics SHOULD NOT MIX. Obama and McCain ARE Christians- that's the end of it! Evangelicals are part of the reason we are in the mess we're now, due to the fact they were bushwacked into voting for Bush. Bush is a terrible president. How can anyone suport his faith-based ideals when he and his partners lied to the public, thousands of soldiers are dead and the world hates us? McCain needs to wake up and get away from old Georgie boy if he wants to win. And I hope to God he doesn't. OBAMA, 2008!!!!!

Posted by: ideas | June 10, 2008 6:22 PM
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Sorry the truth is tough

Posted by: Charles Lopez | June 10, 2008 5:53 PM
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If Obama has any problems with a McCain debate he should lose.
McCain is not only a poor orator he looks his age and that is a turn off for the majority.
How can anyone over 70 years old compete on any level with a young man?
A chess game maybe, when you have all day to make a move.

McCain can still win, this is just like a court, being right has nothing to do with winning.
Before Bush won the last election, I would have bet the farm on Obama, now I think anyone with money behind them can win.

Posted by: Charles Lopez | June 10, 2008 5:51 PM
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There's something about a 12 step program for McCain that seems to have a lot in common with another "steps" program, AA. Works for wine-o's so it should work for McCain, (evil spirits come bottled in bond)? The AA gang calls upon a "higher power" but never use the word God. Didn't Bush use the advice of a "higher power" when deciding to attack Iraq?

Isn't the steps routine about stopping and not starting something? "How to Develop Good Habits in 12 Easy Steps" should be a best seller. Evangelical some kind of bad habit?

Posted by: BGone | June 10, 2008 4:26 PM
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First off, McCain is not a maverick. He got that name in the 90s, but since Bush took office, he's been a straight, down-the-line Bushie. Not a bit maverick. His ideas (the few that he actually has), his projections for the future, not a one of them could even be construed as maverick. I think the media, and you, should get over calling him a maverick, because it is just not true.

Posted by: oberle | June 10, 2008 4:09 PM
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Your "Step Three" reeks of "allows McCain to continue to assert his POW status and 'simple' faith as a political chip while putting questioning of the same out of bounds to his opposition."

Posted by: Mr Mark | June 10, 2008 3:41 PM
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You still don't get it or is it that you can't take it? The GOP dumped the evangelicals. The question is will Obama accept them not the other way around.

The one that wins will get Bubba's vote. Bubba is out of gas, in a pouring rain while expecting a hurricane to take out the last refinery.

Did I mention Bubba is a beer drinker, not a church going type? McCain's wife being a beer distributor gives Mac an edge. But the issue is oil, American oil. The candidate that convinces Americans their tanks will be filled will win, not the one that promises still more abortion for a government.

Good try anyhow. Maybe you should ponder a change of occupation. Evangelical is yesterday's bad news. Who will get the ecological values voters votes?

Ecology is religion too you know. It's no more difficult to get a nuclear power station built on Temple Mount, in Vatican City or at the holy shrine at Mecca than to build one in Yosemite, under El Capitan.

Posted by: BGone | June 10, 2008 2:32 PM
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--For the time will come when they will not endure sound doctrine; but wanting to have their ears tickled, they will accumulate for themselves teachers in accordance to their own desires--

2 Timothy 4:3


"Obama can rely on his personality and theological intellect to ingratiate himself to religious constituencies.."

Theological intellect? Is that like code for sitting under twenty years of racist "liberation theology" beliefs being preached from the pulpet?

Theologically speaking- he has faithed himself out of winning a Christian vote.

Posted by: jared | June 10, 2008 12:33 PM
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The main problem McCain has is that he is republican and follows failed ideologies and political platforms.

I would urge all Of Faith readers to vote democratic. McCain is nothing more than four more years of failed policies.

The United States of America can barley manage to live out the last few months of the Bush Administration, let alone four more years of the same.

Posted by: Jim M | June 10, 2008 11:40 AM
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religion poisons everyone it touches! its run mostly by homophobic moneygrabbing ministers! its all hokus/pokus all the time, a total farce a major scam!!

Posted by: william kraal | June 10, 2008 10:51 AM
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